Colgate Continues to Fulfill its Commitment to Oral Health and Hygiene with Animated Short Film
Colgate Continues
to Fulfill its Commitment to Oral Health and Hygiene with Animated Short Film
KARACHI: Colgate, the leading toothpaste brand, is breaking
down barriers in the marketing sphere allowing creativity to take center stage
with a new animated short film to spread awareness about the importance of oral
health and hygiene amongst youngsters.
The original animated short film titled ‘Colgate Tooth Defenders’ follows the story of the young tooth defenders, led by Dr. Rabbit and Dr. Brush well, as they defend Tooth City from the evil forces of Don Cavity. The
short film follows the young superheroes as they subtly integrate messages
about oral health and hygiene with creative storytelling. The brand has also
launched an official theme song for the short film 'Don Cavity Hai Mera Naam!'
“We are changing the way people think about oral hygiene,”
said Aziz Jindani, COO Colgate-Palmolive Pakistan. “Health is essential to
everyone, and we want to impart the message that it includes caring for the
mouth too. A healthy mouth is a reason behind a happy smile - and Colgate has
always aimed to spread smiles."
This newly launched campaign is another effort for Colgate's
Bright Smiles Bright Futures initiative where they reach out to children across
the globe and create awareness about oral health and hygiene. The past year,
Colgate Pakistan had reached out to 1.4 million kids from 3062 schools, across
190 towns around Pakistan.
The animated short video and official theme song have been
released on YouTube & can be viewed on the links below:
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